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Promotions Director

Promotions Director

About this Job 

Overview: SummitMedia Louisville has an immediate opening for a Full Time Promotions Director for the Louisville Cluster. This position will work directly with the President/Market Manager and Operations Manager to plan and execute promotions, marketing, and events. The Promotions Director is responsible for overseeing the promotions department, including hiring and scheduling part-time staff as needed. The ideal candidate is self-motivated, organized, detail-oriented, and has strong time-management and communication skills. All employees are expected to bring a positive attitude to the workplace, and must be cheerful, cooperative, productive, and a team player. This position may be asked to perform other duties, as needed, for the effective operation of the stations. You must have prior radio experience and proficiency with computer programs and basic knowledge of vPromo, vCreative, Photoshop, Zipwhip, and WordPress. 

The company: SummitMedia is a dynamic radio & digital company, serving our local customers with focus-based messages that deliver results. With four radio stations, four websites, digital product suite, and a team of passionate, creative, and talented professionals, we customize message development strategies for clients to share with thousands of potential customers through creative and diversified products on-air, online, and on location. We recruit, develop, empower, and retain motivated employees who identify opportunities to create solutions that benefit their customers and the communities they serve. By initiating future growth – professionally and personally – company-wide openness, strategic innovation, and personal ownership, SummitMedia Louisville strives to surpass client expectations. We embrace a professional family atmosphere, where a healthy work-life balance is supported by a culture founded in Respect, Integrity, Customer Focus, and having Fun! We are committed to supporting our community and numerous local charities, including St. Joseph's, Marine Toys for Tots, The Salvation Army, Shirley's Way, and Harbor House in Louisville, KY.


• 3-5 years full time radio promotional experience strongly preferred 

• Proficiency with computer programs and basic knowledge of vPromo, vCreative, Photoshop, Zipwhip, and WordPress 

• Strong analytical thinking, problem solving skills, organizational and communication skills (both written and oral) with attention to detail 

• Must be highly detail oriented with the ability to prioritize work and perform multiple tasks simultaneously in a fast paced and changing environment 

• Excellent time management skills 

• Strong understanding of multiple radio formats 

• Ability to develop and maintain relationships with the press, broadcast media, vendors, and community leaders to ensure press releases, print advertisements, and TV cross promotion 

• Must be a team player with a commitment to relationship-building, both internally and externally 

• Strong social media skills with the ability to manage an organic social media strategy 

• Proficient with PowerPoint, Excel, and Microsoft Word 

• Proven self-starter with the ability to work both independently and in a team environment 

• Prefer a 4-year degree in applicable field 

Responsibilities of this position may include the following: 

• Develop original concepts, scripts, ideas, and pitches that are compelling and reflect each brand’s strategy, voice, and relevance to each brand’s audience 

• Help plan and develop all station events 

• Develop an annual promotional calendar with the Operations Manager and Program Director’s direction to achieve market objectives and drive digital and terrestrial consumption while following the budget 

• Collaborate with the programming and market leadership to develop and execute all facets of promotions and marketing 

• Demonstrate technical marketing skills and product knowledge of all stations in the Louisville cluster 

• Manage all areas of the promotions department, which include image, appearances, station merchandising, and community and public relations 

• Manage part-time staff by scheduling events, projects, social content, etc. 

• Collaborate with the sales staff to develop and execute promotions for clients 

• Develop client promotional proposals for sales staff 

• Develop creative and compelling on-air contests 

• Work with outside vendors to execute marketing programs and initiatives 

• Create and implement revenue-generating programs and contests 

• Assist in the development and management of website consent 

• Manage station mobile app content, active functions, and promotion plan to increase downloads and listener engagement 

• Develop and build strong relationships within the community that result in enhanced station visibility, brand recognition, and promotional partnerships that align with and grow the target audience 

• Attend staff meetings 

• Creatively and consistently implement the programming strategy 

• Set up and breakdown of promotional setups used for on-site promotion events 

• Maintain knowledge of current FCC (and other appropriate governmental agencies) regulations, ensuring compliance and protection of station licenses

• Interact with listeners, co-workers, and station clients in a professional manner 

• Act as liaison between the promotions and programming, sales, and market leadership 

• Coordinate with staff in the setup and maintenance of equipment while working live or remote broadcasts 

• Maintain listener databases and send weekly and monthly station e-blasts as directed 

• Maintain professional competency, knowledge, and skills through a commitment to continuing professional development and training 

• Carry out all other duties assigned to Employee by Company   

Application Information: To apply for this position, please email a resume and cover letter to with the subject line: Promotions Director 


SummitMedia, LLC is an integrated broadcasting, digital media, direct marketing, and events company focused on compelling local brands, powerful personalities, and meaningful marketing solutions. 

It is the policy of SummitMedia LLC to provide equal employment opportunity to all qualified individuals without regard to their race, color, religion, national origin, age or sex in all personnel actions including recruitment, evaluation, selection, promotion, compensation, training and termination. Discrimination because of race, color, religion, national origin, age, or sex is prohibited. If you believe you have been the victim of discrimination, you may notify the Federal Communications Commission, the Equal Employment Opportunity Commission, or other appropriate agency

Additional Info

Job Type : Full-Time

Education Level : Bachelors Degree

Experience Level : Director

Job Function : Marketing/Sales

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